COLUMBUS, Ohio — Over in Minnesota, just south of Minneapolis, at Apple Autos, a five-store dealer group, Clarivoy has allowed Director of Marketing and E-Commerce Alan Krutsch to identify $2.2 million of previously attributable monthly sales.

This platform, he said, provided a more transparent look at which ads are actually contributing to sales. That capability is the result of the native integration of Clarivoy’s Multi-Touch Sales Attribution solution into Google Adwords, allowing dealers to optimize their AdWords campaigns based on actual sales data.

Its proprietary Anonymous Attribution technology — which identifies the online and offline purchase paths of buyers who choose to remain anonymous to ensure a large percentage of al sales are properly attributed to specific keyword, YouTube and display campaigns — will also receive native Google Adwords integration, the company added.