SEATTLE, WA – Cobalt®, a business unit of ADP Dealer Services (NASDAQ: ADP), today announced that it has been named a Google AdWords™ Premier SMB Partner. Cobalt is one of the first automotive marketing solution providers to achieve this distinction, and meets Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns for small and medium-sized businesses.

"We are honored that Google has again recognized the value created by Cobalt's innovative and unique digital advertising platform," said Max Steckler, VP Advertising Solutions. "This recognition is further evidence that Cobalt Digital Advertising solutions are industry-leading in their ability to provide a seamless, integrated, experience for consumers throughout their buying journey resulting in qualified buyers to dealers and their manufacturer partners.”

A leading provider of technology solutions for the automotive industry, Cobalt offers a complete end-toend digital marketing suite including; turnkey digital advertising packages, mobile-enabled websites, display advertising, paid search, social media, and reputation management to more than 10,000 U.S. automotive dealers and a majority of North America’s major automotive manufacturers.

“We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like Cobalt/ADP,” says Ben Wood, head of Google’s Americas channel sales partnerships. “Automotive dealers will not only benefit from Cobalt’s in-depth training, but from their years of experience in the local market.”

The Google AdWords Premier SMB Partner Program (PSP) connects Google’s trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns.

Premier SMB Partners meet Google’s highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. This ensures they can provide small businesses with the most effective AdWords advertising
solutions.

For more information about the Google AdWords Premier SMB Partner program, visit: http://www.google.com/intl/en/ads/premiersmbpartner/advertisers-findpartner.html#tab=partnercobalt-com

About Cobalt
Cobalt, a component of the ADP Digital Marketing group of ADP Dealer Services, provides digital marketing solutions to a majority of US automotive dealers and manufacturers, and is North America's leading provider of automotive marketing services. For over 16 years, Cobalt's mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profitability. The organization offers a comprehensive set of highly effective and efficient marketing solutions and services, delivers seamless shopping experiences to consumers, and high quality sales opportunities to dealers.

About ADP
Automatic Data Processing, Inc. (Nasdaq:ADP), with about $10 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational, heavy equipment, and agricultural vehicle dealers throughout the world. For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company's Web site at www.ADP.com.

10/26/11