Dealer.com Ranks Among Best in Software Industry for Customer Service
Dealer.com, the leading provider of online marketing solutions for the automotive industry, announced it ranks among the best companies in the nation in the software industry for customer service, based on the results of its Net Promoter® Score (NPS) survey.
Online Marketing Leader Scores Top Marks in Net Promoter® Score Survey
Burlington, VT – Dealer.com, the leading provider of online marketing solutions for the automotive industry, announced it ranks among the best companies in the nation in the software industry for customer service, based on the results of its Net Promoter® Score (NPS) survey. Many large Fortune 500 companies rely on the NPS score as an indicator of customer loyalty and future success. The score is obtained by asking customers a number of questions to determine their likelihood of recommending Dealer.com.
Since the score is based on a scale of -100 to +100, Dealer.com’s recent score of 41 percent was an extremely high result and within three percentage points of the top scoring company in the software industry, which was Adobe, at 46 percent. Dealer.com is one of the only software vendors in the automotive industry to use the NPS’ notoriously tough standards to gauge its own customer service performance, and has consistently scored high since it began using the NPS indicator in 2006. The most recent results reflect a continued trend of improvement.
“At Dealer.com our entire company culture is proactive and focused on building strong relationships with our customers,” said Mike Lane, COO of Dealer.com. “Every dealer has an assigned account manager who acts as an Internet consultant, ensuring they have the industry-leading technology and best practices expertise to maximize sales. Our staff responsiveness and knowledge is unmatched in the automotive industry.”
Stoddard Porsche and Audi Willoughby in Cleveland, Ohio has been a Dealer.com client for 6 months. “I have already recommended Dealer.com,” said Ceil Cohen, Online Business Director. “Working with the entire team has been a great experience with knowledgeable people eager to do the right thing all the way to the goal line. WOW. They have gone above and beyond my expectations almost every encounter.”
Other companies that use the NPS system to measure customer loyalty and improve customer service operations include General Electric, Proctor & Gamble, Allianz, American Express and more.
About Dealer.com
Founded in Burlington, VT in 1997, Dealer.com is the leading provider of online marketing solutions to the automotive industry. Dealer.com offers award-winning SmartSites™ website design incorporating dynamic video; user-friendly lead management tools; the best in search engine advertising and unparalleled metrics and web analytics. Excellent customer service, innovative training and proven results are just a few of the reasons why more of the top 100 dealer groups use Dealer.com than any other vendor. For the last several years, dealerships across the country have voted for Dealer.com as the best website provider, resulting in the company being awarded gold and platinum in Auto Dealer Monthly’s Dealers’ Choice Awards.
Dealer.com’s suite of online marketing solutions is the only set of tools that effectively creates a 360O view of auto dealers’ online and traditional marketing investments and results. Dealers are easily able to track spending and determine which activities are leading to the highest return on investment, allowing them to streamline advertising and marketing efforts into targeted activities that increase sales and improve the bottom line.
More Dealer Ops

Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
