AUSTIN, Texas — Dealer United, an online membership-based automotive dealer marketplace, has selected Trilogy SmartLeads as its third-party auto lead provider.

“We listen to our dealer members in order to find out what products and services they are looking for,” explained Pete Petersen, CEO of Dealer United. “One of the most requested services is highly qualified third-party leads for both new and used cars. Following an extensive look into third-party lead providers, we’re excited to announce that we have selected SmartLeads.”

SmartLeads uses comprehensive data mining combined with statistical predictive modeling to determine whether or not each lead has been submitted from a shopper with genuine intent to purchase. It also features user-friendly metric reports clearly identify where each and every lead originates, so dealers and consultants understand where the lead originated.

“Nearly 80% of auto purchasers began their search using a search engine and auto dealers depend on qualified online leads to spur sales,” Richards explained. “We’re delighted to provide Dealer United and its 6,000 dealership members access to the highest quality third-party leads in the automotive industry.”

Dealers can return any lead for any reason through a dealer-controlled portal that allows them to customize lead settings, request and track credits and set budgets in real-time.