Dealer.com Appoints New Chief Financial Officer
“David has a solid understanding of our business and goals, along with the necessary financial expertise to manage the rapid growth that Dealer.com has experienced,” said Mark Bonfigli, Dealer.com president and CEO. “In addition, his reputation for integrity, energy and creativity indicate an ideal cultural fit with our company.”
Investment Banker and Finance Expert David Stetson Joins Dealer.com’s Executive Team
Dealer.com (www.dealer.com), the global leader of online marketing solutions for auto dealers, today announced it has named David Stetson as its new chief financial officer (CFO). Mr. Stetson brings more than 20 years of senior management experience in finance and investment banking, with a focus on growth companies in the technology sector, to Dealer.com’s leadership team. In his new role, Mr. Stetson will assume responsibility for the company’s financial operations.
“David has a solid understanding of our business and goals, along with the necessary financial expertise to manage the rapid growth that Dealer.com has experienced,” said Mark Bonfigli, Dealer.com president and CEO. “In addition, his reputation for integrity, energy and creativity indicate an ideal cultural fit with our company.”
“I’m honored to take on the role of CFO and I’m excited about the opportunities ahead for Dealer.com,” said Stetson. “We have an incredible pipeline of products, strong financial and operational accountability, and we are well-positioned for continued growth.”
Most recently, Mr. Stetson served as Senior Managing Director and Head of the Investment Banking Department for Caris & Company, a San Diego-based Investment bank focused on fast-growing public companies in the technology, healthcare, consumer and energy segments of the economy. Prior to Caris, Stetson was CFO and senior strategic executive at Xpoint Technologies, a venture backed provider of disaster recovery and security software. His accomplishments at Xpoint included helping the company manage an aggressive growth plan that saw the company's Rapid Restore® software deployed to more than 30 million desktops, laptops and servers around the world.
Before moving to Xpoint, Stetson was Co-Head of Technology Investment Banking for Gerard Klauer Mattison, where he was responsible for all new business activities in the software and IT service segments and was an early advocate for web-based software and digital services. Prior to GKM, Stetson served as head of Equity Capital Markets for Lehman Brothers' Global Technology Group, where he managed over $3 billion in equity and equity-linked offerings for emerging growth clients in North America, Taiwan, Europe and Israel. Before joining Lehman Brothers, Stetson spent a decade at Dillon Read where he delivered a full range of services to clients throughout North America and Europe.
Stetson received his MBA in Finance from the Wharton School and his BA in Economics from Colgate University, where he graduated Magna Cum Laude, Phi Beta Kappa.
About Dealer.com
Dealer.com (www.dealer.com) is the global leader in online marketing solutions for the automotive industry, providing award winning e-marketing solutions to OEMs, auto dealers and media companies. More dealerships use the Dealer.com platform than any other platform in the world.
Recent national and international accolades include: The Ernst & Young Entrepreneur of the Year, top ranking in The Net Promoter® Score Survey of customer satisfaction, Deloitte's Technology Fast 500 and the Web Marketing Association's Automobile Standard of Excellence. In addition, Dealer.com was the 2008 top rated web provider on leading online rating websites, as well as the Gold Award winner from the Dealers' choice awards for best dealer website solutions. For more information visit: http://www.dealer.com/promo/look-inside.htm
Visit Dealer.com at NADA Booth #243 to learn more
02/01/10
More Dealer Ops

Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
