WALTHAM, Mass. — DealerRater, the car dealer review website for consumers, is introducing “ServiceEngage” and “360Connect” program upgrades to its Certified Dealer Program toolkit. These new products offer innovative solutions to some of the larger problems that dealerships face in driving increased service lane business and leveraging the power of social media to engage a broader potential customer base. 

“We’re always listening closely to the market and are pleased to introduce a carefully re-designed product portfolio that offers focused solutions to real challenges that dealerships face today,” said Jamie Oldershaw, DealerRater senior vice president of product. “ServiceEngage and 360Connect offer Certified Dealers the requisite tools to drive more business to their service lanes and leverage the power of social networks to discover and engage with more auto shoppers across the Web.”

ServiceEngage and 360Connect build upon DealerRater’s CertifiedEssentials award-winning core package, which helps dealers convert positive online reviews into sales. CertifiedEssentials features a comprehensive set of tools to help dealers build and manage consumer reviews and boost online visibility for both the dealership and its employees.

Subscribers to ServiceEngage receive service-specific point-of-sale materials to build reviews, a service-specific testimonial feed to the dealer website and Facebook page as well as an enhanced Service Center Review page on DealerRater that features online appointment scheduling and the ability to post coupons. ServiceEngage also offers targeted campaigns for dealers to connect with new prospects via recall alert notifications and reconnect with former sales customers via automated emails.

360Connect enables dealers to take ownership of their web-wide reputation and discover and connect with more customers through the power of social media networks. 360Connect includes new features such as discovery marketing, which monitors social media chatter for in-market consumers; LotShot Social, a customer-focused photo-sharing app to expand brand reach; social content monitoring and sharing of topics relevant to a dealer’s audience; and an easier-to-use dealer group brand report to assess a dealer’s web presence.

“ServiceEngage and 360Connect provide dealers with the expanded resources they need to attract and engage past, present and prospective customers online,” added Oldershaw.