DealerSocket Reaches Major Milestone
The technology firm this week announced that more than 100 million vehicles have been sold through its software platforms since the company was founded out of the garage of co-founders Brad Perry and Jonathan Ord.

DALLAS, TX, October 1, 2018 — DealerSocket Inc. reached a major milestone this week. The 17-year-old software maker announced that more than 100 million vehicles have been sold through its software platforms since its founding.
“DealerSocket has helped facilitate 100 million sales, and we’re excited to make an even bigger impact in the future,” said DealerSocket CEO and President Sejal Pietrzak. “For the past 17 years, our customers have relied on us to be their trusted advisor and partner working with them to achieve their goals. DealerSocket's software continues to help our dealers reach more customers and sell more vehicles, as evidenced by this important milestone.”
Since co-founders Jonathan Ord and Brad Perry founded the company out of their garage, DealerSocket has grown to multiple offices and more than 1,000 employees. DealerSocket’s software started with one product, its CRM system, and now offers an integrated suite of products for automotive dealers. That suite includes a CRM platform that includes desking and service tool, its DealerFire website builder and digital marketing solution, Precise Price digital retailing platform, Revenue Radar equity mining tool, Inventory+ inventory management system, and its DMS for the independent market (iDMS).
“DealerSocket has always been focused on helping dealers succeed in a rapidly-changing industry,” said DealerSocket co-founder and chief product officer Brad Perry. “The way customers interact with dealerships has evolved significantly in the last 17 years, and I’m proud of how DealerSocket continues to innovate and enhance our software products to meet the needs of our customers.”
Originally posted on F&I and Showroom
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
