auto dealer in black and red logo
MenuMENU
SearchSEARCH

Dealertrack Debuts DMS 2.0

New graphical user interface and enhanced mobility are among the key features of Dealertrack DMS 2.0.

by Staff
January 27, 2014
2 min to read


NEW ORLEANS — Dealertrack Technologies unveiled Dealertrack DMS 2.0, a new dealer management system, at the National Automobile Dealers Association Convention & Expo this weekend.

With this new interface, Dealertrack delivers a number of new usability and functional benefits to its DMS customers, including:

New Graphical Interface — The completely re-engineered graphical interface helps enhance workflows while minimizing complexity, scrolling and clicks.

Mobile and Browser Agnostic Platform — Using HTML 5 technology, Dealertrack DMS 2.0 offers a completely mobile and browser agnostic platform that can be accessed via a variety of computers or industry leading tablets with an Internet connection.

Efficient and Customized Navigation — DMS 2.0 aims to help improve usability and workflow by giving users the ability to customize the screen display and navigation with the new My Favorite feature.

Streamlined Financial Analytics — Users will be able to better sort, filter and move data for advanced financial analysis.

Mobile App Platform — The modular functionality of the platform allows Dealertrack or third-party providers to quickly develop customized mobile apps.

Integrated Credit Card Processing — Incorporating seamless credit card processing into its design, the enhanced workflow allows users to increase efficiency, eliminate profit leaks and enhance customer satisfaction through full integration with their General Ledger.

Enhanced Business Office — With advanced technology, DMS 2.0 can easily navigate deal and customer details, trades, PDI and disclosures, among other information.

Laser F&I Forms with Electronic Signing — Users will be able to print forms on a laser device, as well as capture and store signatures electronically with DMS 2.0 from Dealertrack.

Forms Portal — Through an online library portal within DMS 2.0, dealers will be able to research, select and purchase forms.  Using the portal, forms are verified by one of our Internal Assurance specialists to ensure accuracy and contracts are verified by the Lender.    

Free Upgrade — All existing Dealertrack DMS customers will be upgraded to the new DMS 2.0 for no additional charge. Mobile access can be added for a nominal fee.

“The new Dealertrack DMS 2.0 is the realization of our commitment to innovation, mobility and ease-of-use across our entire product line, and will set the standard for how dealer management systems will be used in the future,” said Sharon Kitzman, vice president and general manager, DMS, Dealertrack. “Working closely with our dealer partners, we designed and developed an integrated DMS platform that is truly innovative and will help dealers drive transformation and efficiency across their retail operations.”

Originally posted on F&I and Showroom

More Dealer Ops

Auto Dealer Today, Dealer Debrief, 07/15/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 15, 2026

Dealer Debrief: Defection Data & EV Updates

In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Auto Dealer Today, Dealer Debrief, 07/02/2026 with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 2, 2026

Dealer Debrief: Where are you losing customers?

In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 06/25/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJune 26, 2026

Dealer Debrief: Improving Your Inventory Management

In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.

Read More →
group of people standing in a circle holding puzzle pieces together
Dealer OpsJune 1, 2026

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins

A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.

Read More →
Ad Loading...
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Ad Loading...
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →