DealerTrack Campaign Management Program Leverages DMS Data with Innovative Communications Suite to Promote Customer Loyalty

Lake Success, N.Y. – DealerTrack Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), and @utoRevenue™ today announced the companies have partnered to develop and deliver a new best-in-class campaign management program for automobile dealers called DealerTrack DMS Campaign Management. 

The DealerTrack DMS Campaign Management program offers three distinct packages to help dealers drive customer retention and loyalty for their businesses with relevant, consistent communications by leveraging data within their existing DealerTrack DMS. The packages include:

• Online Scheduling Package, which allows customers to schedule appointments online 24/7, check vehicle service history, and receive automated email and voice appointment reminders;
• Campaign Package, allowing for the easy creation, management and tracking of recurring and ad-hoc e-mail campaigns, using skilled @utorevenue marketing professionals or through a simple campaign request portal; and
• Direct Mail Package, which ensures every active customer in a dealer’s DMS is reached with the combination of timely, relevant and impactful messages, helping to better manage direct mail costs and communications.

“Automotive dealers are constantly looking to expand their businesses, and now they have the tools to do so,” said Allan Stejskal, vice president and general manager, DealerTrack, Inc.  “The packages available through this partnership truly span the breadth of what our dealers need.  We believe that when a dealer applies DealerTrack DMS data through the managed marketing expertise of @utoRevenue, there’s no question: it will translate into significant value for his store.”

Brice Englert, general manager, @utoRevenue, stated, “This cooperative effort with DealerTrack will help introduce dealers to the power of fully-managed marketing.  By incorporating the best of what @utoRevenue has perfected over the past 10 years, DealerTrack serves up an additional layer of revenue generation to its DMS customers.  We couldn’t be more pleased with the partnership.”

About @utoRevenue (www.autorevenue.com)
@utoRevenue™, a division of Dominion Dealer Solutions, is based in Lee, Mass.  As a first-mover in permission-based email marketing solutions and reputation management for retail auto dealerships, @utoRevenue has evolved to offer a complete line of marketing services including email, email collection, online appointment scheduling, direct mail, retention and reputation management, voice messaging, and e-newsletters.  

According to @utoRevenue, their company is the only industry provider to fully manage every channel of modern communication from automotive dealers and manufacturers to consumers.  Creating quantifiable results, @utoRevenue works on behalf of the dealer to send the right message at the right time through the right channel.  Its long-established heritage in loyalty marketing, expertise in data mining, and networked communications greatly impact customer retention for auto dealers nationwide.

About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life.  Dominion Dealer Solutions products include: Autobase customer reputation and relationship management services, Dealerskins websites, Dealer Specialties' inventory management, Cross-Sell marketplace analytics, as well as specialized data management tools from The DataCube, and DataOne Software.  Automotive dealers can now purchase internet lead management, inventory management, and websites with an online service scheduler in one comprehensive system, Dominion United. Learn more at www.DominionDealerSolutions.com.  Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries.  Please see http://www.DominionEnterprises.com.

About DealerTrack (www.dealertrack.com)
DealerTrack's intuitive and high-value software solutions enhance efficiency and profitability for all major segments of the retail automotive industry, including dealers, lenders, OEMs, agents and aftermarket providers. Our solution set for dealers is the industry's most comprehensive. DealerTrack operates the industry's largest online credit application network, connecting approximately 17,000 dealers with over 900 lenders. Our Dealer Management System (DMS) provides dealers with easy-to-use tools and real-time data access that will streamline any automotive business. Dealers using DealerTrack AAX get the inventory management tools and services needed to accelerate turns and increase profits. Our Sales and F&I solution enables dealers to streamline the entire sales process while structuring all types of deals from a single integrated platform. DealerTrack's Compliance Solution helps dealers meet legal and regulatory requirements and protect their hard-earned assets. DealerTrack's family of companies also includes data and consulting services providers ALG and Chrome Systems. For more information, visit www.dealertrack.com.

02/24/11