PrecisionTargeting(TM) gives dealers unparalleled flexibility and control over the purchase of their independent leads.

Hoffman Estates, Ill. - The Dealer Services Group of Automatic Data Processing, Inc. (NASDAQ: ADP) today announced that its Dealix business unit has successfully launched its newest product offering, PrecisionTargeting, to dealers nationwide. 

PrecisionTargeting will now allow dealers to customize their territory and target customers by make and model as well as configure their market areas by radii or zip codes or a combination of both.  The customized product gives unparalleled control to dealers over their purchase of independent internet leads.

Dealix built PrecisionTargeting in response to dealers' need to customize their territory to best meet their business needs and optimize their return on investment.  Unlike any other offering in the market, PrecisionTargeting gives dealers the ability to target online buyers exactly in the way they want, based on full transparency of where car buyer interest is located.

For example, a dealer now could narrow in on specific zip codes for a particular model to capture additional lead opportunities. All of this is delivered via Dealix representatives that will provide expert guidance on how to get the most out of PrecisionTargeting and maximize sales opportunities.

"We're really excited about launching PrecisionTargeting and how it will help dealers optimize their independent internet lead purchases.  Dealers can now tailor their lead buying to the areas in their territories that they believe offer the best sales opportunities.  And, best of all, PrecisionTargeting is simple to set up and comes at no additional cost," said Egon Smola, Vice President of Dealix Leads Business. 

"PrecisionTargeting allows me to direct my lead purchasing to the exact vehicles I have highest of in inventory and eliminate unwanted market areas.
It was simple to implement and I am now focusing my lead buy in the exact areas I want to and getting many more sales opportunities.  It's a win-win!" said Jaime Webber, Client Care Manager of Ray Catena Auto Group, who participated in Dealix's pilot group prior to the launch of PrecisionTargeting.

About Dealix
Dealix is the world's leading provider of quality leads for new and used cars for dealerships, dealer groups, and automotive manufacturers. Dealix, the only Internet marketing company that backs its new and used car leads with a Quality Pledge, powers the online quote platforms for Yahoo! Autos, AOL Autos, MSN Autos and NADAguides. Through its network of owned and affiliate sites, Dealix connects dealers with millions of car shoppers each month who prefer independent Internet sites when shopping. Dealix also operates UsedCars.com, one of the fastest growing auto shopping sites. Dealix is a business unit of ADP Dealer Services, a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational, heavy equipment and agricultural vehicle dealers throughout the world.

About ADP
Automatic Data Processing, Inc. (Nasdaq:ADP), with about $10 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging over 60 years of experience, ADP offers a wide range of human resource, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. ADP is also a leading provider of integrated computing solutions to auto, truck, motorcycle, marine, recreational vehicle, heavy equipment, and agricultural vehicle dealers throughout the world.   For more information about ADP or to contact a local ADP sales office, reach us at 1.800.225.5237 or visit the company's Web site at www.ADP.com

11/14/11