auto dealer in black and red logo
MenuMENU
SearchSEARCH

Digital License Plate Maker Closes $11.1 Million Finance Round

The funding round, which will allow Reviver Auto to expand the footprint of its digital license plate, was led by Australian-based ACK Group. The firm also announced the addition of two new members to its board of directors, former Emotient CEO Ken Denman and former R.L. Polk CEO Stephen Polk.

by Staff
January 10, 2018
Digital License Plate Maker Closes $11.1 Million Finance Round

 

2 min to read


FOSTER CITY, Calif. — Reviver Auto, creator of the digital license plate, has closed an $11.1 million funding round led by Australian-based ACK Group, with participation from WRV and a number of strategic individual investors.

The rapidly growing company, which recently relocated from San Francisco to an approximately 11,000-square-foot facility in Foster City, Calif, also announced two additions to its board of directors: Ken Denman, former CEO of Emotient, which was acquired by Apple; and Stephen Polk, CEO of Highgate LLC and former Chairman of R.L. Polk and Carfax.

Reviver Auto's RPlate Pro, which will officially launch at the Detroit Auto Show next week, transforms the 125-year-old stamped metal vehicle license plate into a modern, aesthetically-designed, multi-functional digital display and connected car platform that will deliver multiple efficiencies to businesses, state agencies and consumers, including a first-ever digitally-automated vehicle registration platform.

The investment further accelerates the development of the Reviver Auto platform and its patented technology, including RConnect, the platform that manages the RPlate's functionality. It also fuels the company's work with state departments of motor vehicles (DMV) and legislatures as the RPlate expands its national footprint.

In addition to California and Arizona, legislation authorizing pilot programs for the RPlate has been passed in Texas and Florida.

"We are on a mission to change the future of automotive ownership and everyday driving by transforming communications between vehicle owners, drivers and the world around them," said Reviver CEO Neville Boston. "This investment helps accelerate the fulfillment of that mission, further boosting the development of strategic partnerships that will broaden the RPlate's range of functionalities — all designed to make life easier for businesses and consumers."

State DOTs, DMVs, OEMs, fleet management companies and auto dealers, among others, are looking to the RPlate for a myriad of solutions, including streamlined vehicle registration, new opportunities for personalized license plate designs, targeted marketing messaging, emergency alert broadcasting, vehicle tracking, and, as electric vehicles popularity takes hold, a unique solution to the growing road usage tax tracking issues faced by states.

"The RPlate has the potential to change the way we think of vehicle ownership — starting first with digital vehicle registration— which is a tremendously inefficient process," said Stephen Polk, Reviver Auto board member. "The capabilities of the RPlate are unlimited — think automated parking and toll payments, digital parking permits, personalized messaging, and, of course, vehicle specific data and driving behavior analytics for commercial businesses that can be utilized to track vehicles, mileage, etc."

 

Originally posted on F&I and Showroom

More Dealer Ops

Auto Dealer Today, Dealer Debrief, 07/15/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 15, 2026

Dealer Debrief: Defection Data & EV Updates

In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.

Read More →
Two professionals shake hands while exchanging a car key fob beside a vehicle, symbolizing a vehicle sale, lease agreement, or dealership transaction.
SponsoredJuly 8, 2026

How Defection Data is Bridging the Dealership Conversion Gap

Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.

Read More →
Auto Dealer Today, Dealer Debrief, 07/02/2026 with Lauren Lawrence
Dealer Opsby Lauren LawrenceJuly 2, 2026

Dealer Debrief: Where are you losing customers?

In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 06/25/2026, with Lauren Lawrence
Dealer Opsby Lauren LawrenceJune 26, 2026

Dealer Debrief: Improving Your Inventory Management

In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.

Read More →
group of people standing in a circle holding puzzle pieces together
Dealer OpsJune 1, 2026

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins

A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.

Read More →
Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

What Market Timing Mistakes Mean for Your Reinsurance Program

When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.

Read More →
Ad Loading...
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Ad Loading...
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →