DealActivator receives national co-op support from OEM

Norfolk, VA- Dominion Dealer Solutions, industry leader in equity data mining, automotive marketing, CRM, lead generation, reputation and inventory management, today announced that its equity alert tool, DealActivator, has been chosen by Jaguar North America as a premier provider of equity mining solutions to its retailers nationwide.

DealActivator mines the retailer’s database for highly-qualified equity customers from sales and service, delivering data to the dealer daily. DealActivator also provides customized support email and direct mail campaigns from each retailer to these customers. Jaguar North America has included this program as part of their nationwide retailer-sponsored opportunities. DealActivator improves sales and customer loyalty through previously untapped equity customers.

“We are delighted by Jaguar North America’s selection of our equity lead generation tool for their retailers.  We look forward to a collaborative relationship where we can fine-tune our products to enhance their retailers’ performance,” said Robert Berndt, president of Dominion Dealer Solutions.

DealActivator provides competitive advantages to local retailers by harvesting current customers from the DMS, creating a new sales initiative in the service drive, and then delivering the best possible prospects by pushing customers into the market early. DealActivator also makes contact with a retailer’s best customers by utilizing automated multi-channel messaging that sends pre-qualified buyers directly to the showroom, thus driving significant revenue and ROI.

"We are pleased that the new partnership between Jaguar and Dominion will lead to greater lead generation for our retailers, and therefore positions the brand for sales growth in the coming year," said David Pryor, brand vice president, Jaguar North America.

About Jaguar
Jaguar Cars Limited is a premier manufacturer of luxury sedans and sports cars offering unparalleled design with tremendous performance. The company's vision throughout its storied history has been simple: To produce beautiful, fast cars that are desired the world over. Jaguar strives to provide a world class ownership experience to every owner. Today's Jaguar lineup consists of the XJ luxury sedan, XF sports sedan and the XK coupe and convertible sports cars. Jaguar designs, engineers and manufactures exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Jaguar is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs.

About Jaguar Land Rover North America, LLC
Jaguar Land Rover is a business built around two great British car brands that are designed, engineered and manufactured in the United Kingdom. Jaguar Cars Limited, founded in 1922, is one of the world’s premier manufacturers of luxury sedans and sports cars. Since 1948, Land Rover has been manufacturing authentic 4x4s that define “breadth of capability” in their segments.

Jaguar manufactures all their cars exclusively in the United Kingdom, at the Castle Bromwich manufacturing plant in the British Midlands. Land Rover and Range Rover models are built in the United Kingdom at the Solihull and Halewood plants. Land Rover exports to 169 countries and Jaguar exports to 63 countries, with global sales for both brands exceeding 240,000 vehicles annually. The Jaguar Land Rover business employs 16,000 people in the United Kingdom, including 3,500 engineers at two product development centers.

Headquartered in Mahwah, NJ in the United States, Jaguar Land Rover North America, LLC has offices across the USA and Canada and is represented by more than 330 retail outlets.

About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: lead generation, mobile apps, reputation management solutions, web-based customer relationship and lead management tools; custom digital marketing tools including websites, SEO, SEM, digital advertising, specialized data aggregation; and, inventory management analytics including market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions' technologies to solve their marketing challenges.

Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel, and daily deals industries. Headquartered in Norfolk, Va., with 3,300 employees in the United States, Canada, England and Italy, the company provides a comprehensive suite of technology-based marketing solutions, more than 60 market-leading websites, and 280 magazines. For more information, visit www.dominionenterprises.com.

02/01/12