Flick Fusion, LT2 Partner on Dealer Video Solution
Flick Fusion has partnered with Lighthouse Technology Team to bring video marketing to the commercial truck, equipment, cycle, recreational vehicle and powersports industries. Dealers in these industries can now use the Flick Fusion platform to easily create video for the web.
URBANDALE, Iowa —Flick Fusion has partnered with Lighthouse Technology Team (LT2) to bring video marketing solutions to the commercial truck, equipment, cycle, recreational vehicle (RV) and powersports industries.
Effective immediately, the Flick Fusion video platform will enable dealers in these industries to showcase their vehicles and equipment with live-action videos on their websites, push inventory videos to third-party sites, and take advantage of Video SEO (VSEO) to bring customers to their websites.
"Consumers in these vertical markets are quickly following the automotive consumer when it comes to relying on the Internet and technology during the research, shopping and purchasing process," said Brian Cox, president and CEO of Flick Fusion Video Marketing. "Dealerships that showcase their equipment with dynamic videos and leverage the incredible power of VSEO have an opportunity to greatly increase their presence and ability to be found on the Internet."
The Flick Fusion video marketing platform offers dealers an automated, user-friendly and inexpensive solution for creating videos for every vehicle or piece of equipment on the lot, officials said. Videos can be featured on the dealers' websites, pushed out to third-party inventory shopping sites and/or posted on YouTube and other video sites that leverage the power of VSEO.
Flick Fusion's platform is fully automated. When customers type in the name of a make, model or type of equipment, videos are 50 times more likely to get organic page ranks in Google than plain text results, according to Forrester Research.
LT2 specializes in helping technology and marketing vendors in retail automotive to break into adjacent vertical markets including commercial truck, equipment, power sports, cycle and recreational vehicles (RVs).
"Dealers in these markets are seeing a growing demand by their consumers, and require more industry-leading solutions to effectively market their products and services over the Internet," said Lance Tebay, founder and CEO of LT2. "That's a direct result of a more sophisticated online consumer, and inventory videos are one of the best tools for capturing consumers' attention, bringing them to your website and converting them into leads and sales."
Originally posted on F&I and Showroom
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
