Ford, VW Partner on Fleet, Autonomy, Electrification
Ford Motor Co. and Volkswagen Group announced the first formal steps toward a partnership that will produce new commercial vehicles and pursue shared innovations in mobile services, autonomy, and electrification.

An edition of Ford’s new Ranger is the likely candidate for the global mid-size pickup scheduled to be built as part of a new partnership with Volkswagen.
Photo courtesy Ford Motor Co.
DETROIT — Ford Motor Co. CEO Jim Hackett and Volkswagen Group CEO Herbert Diess formally announced the launch of a new partnership at the North American International Auto Show in Detroit. Products of the collaboration will include new mid-size pickups and large vans built by Ford and a compact van built by Volkswagen, both due as early as 2022, and joint development of new mobility services and autonomous and electric vehicle technology.
The effort will be steered by a committee led by Hackett and Diess and staffed by senior executives from both factories. A formal release from Ford made clear no cross-ownership arrangement has been made. Directors predicted “improved annual pretax operating results” in 2023, one year after the planned introduction of the new vehicles, according to Ford’s statement.
“Over time, this alliance will help both companies create value and meet the needs of our customers and society,” Hackett said. “It will not only drive significant efficiencies and help both companies improve their fitness, but also gives us the opportunity to collaborate on shaping the next era of mobility.”
“Volkswagen and Ford will harness our collective resources, innovation capabilities and complementary market positions to even better serve millions of customers around the world,” said Diess. “At the same time, the alliance will be a cornerstone for our drive to improve competitiveness.”
Ford’s new pickup and van will likely be based on the Ranger and Transit Custom, respectively; VW’s “city van” could be based on the Transporter, Caddy, or Amarok, none of which are currently sold stateside.
More Dealer Ops

Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →