auto dealer in black and red logo
MenuMENU
SearchSEARCH

General Motors Approves ActivEngage as iMR Match Eligible Turnkey Vendor for Live Chat

ActivEngage, the automotive industry's premium live chat with business intelligence for dealer websites, today announced that General Motors has approved the company as an iMR (inMarketRetail) Match eligible turnkey vendor for dealership live chat.

by Staff
June 21, 2011
2 min to read


 

Orlando, Florida— ActivEngage, the automotive industry's premium live chat with business intelligence for dealer websites, today announced that General Motors has approved the company as an iMR (inMarketRetail) Match eligible turnkey vendor for dealership live chat.  All GM dealers who are a part of this program can now use iMR funds for ActivEngage live chat services.  This includes over 4,000 participating dealers across the nation who can benefit from live chat by accessing these GM funds to help pay for the monthly service.  ActivEngage is the only live chat vendor who is approved by General Motors for the iMR Match eligible turnkey program.

"We are excited to be able to enhance our offerings to General Motors dealerships in such a valuable way," commented Ted Rubin, ActivEngage co-founder and president.  "The inclusion of our live chat in the iMR Match program will benefit thousands of General Motors dealers who can use these funds to increase their website leads and sales though ActivEngage.  Live chat leads consistently have the highest close rate of all sources, and live chat can significantly increase the leads generated from the dealership's own website."

Effective immediately, participating dealers can use iMR Match funds for ActivEngage live chat products to better serve shoppers online and increase their qualified lead generation and sales for vehicles, parts and service.  Funds from the iMR program can only be used for products that General Motors has approved.  The manufacturer extensively vets approved suppliers to ensure that dealers have access to the industry's best service providers.  General Motors seeks out and selects vendors with excellent track records to help dealers access the highest quality products and services.

In further partnership with GM, ActivEngage co-founder and CEO Todd Smith has been selected as a featured speaker at the upcoming General Motors eSummits 4.0.

About ActivEngage (www.ActivEngage.com)
ActivEngage’s proprietary business intelligence helps automotive dealers meet the needs of shoppers by providing dealerships easy to use, powerful website tools.  Advanced live chat services let dealers identify, initiate interaction and communicate with website visitors in real-time.  The essential person-to-person Meet & Greet that dealers require at the physical showroom is now possible on the dealership website through ActivEngage.  This proactive website engagement decreases abandonment rates, and increases website lead generation with the thousands of visitors the average dealership receives each month.  ActivEngage provides the edge that dealerships need to engage more customers who browse for information because it starts building a personal relationship with shoppers from the moment they hit the website.  ActivEngage offers three tiers of service to ensure that all website visitors' experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.

06/21/11

More Dealer Ops

Cover image for a BOK Financial report titled “Timing the market: How avoiding volatility entirely can hurt long-term reinsurance program performance.” The image shows several road construction barricades with flashing amber warning lights lined up in a nighttime work zone. Beneath the image, red text explains that avoiding volatility can mean falling behind inflation and missing market rebounds that drive long-term surplus growth. The BOK Financial logo appears at the bottom right.
SponsoredMay 8, 2026

Timing the Market Can Hurt Long-Term Program Performance

For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.

Read More →
two cars on a billboard, No Hidden Fees
ComplianceMay 1, 2026

Dealer Ads and the FTC

The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.

Read More →
Closeup of white car's headlight, front end
Dealer Opsby Hannah MitchellApril 17, 2026

Used Autos Supply Dwindles

The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.

Read More →
Ad Loading...
hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
Dealer OpsApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix What's Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Ad Loading...
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
Dealer OpsAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →