Go Auto Exchange Expands Auction Network to Florida
Go Auto Exchange will open its fourth location in Orlando, Fla., this week. The facility will offer three auction lanes and will host weekly afternoon sales on Thursdays at 4 p.m.
ATLANTA — Go Auto Exchange announced the opening of its fourth location in Orlando, Fla., on Aug. 7. Though sharing land with Manheim Orlando, the new site is located off-premises and will have its own main office, cafeteria and reconditioning facilities. The newly refurbished location will be named Go Auto Exchange Orlando.
“Since establishing Go Auto Exchange last November, our buyer base and overall auction attendance has experienced tremendous growth,” said Tim Janego, president of Go Auto Exchange. “As Orlando is a key city for our dealer base, we wanted to bring our operation to them, offering convenient access to vehicle inventory and other auction services.”
Butch Herdegen III has been selected as general manager of Go Auto Exchange Orlando. He joins the company from Manheim Palm Beach, where he has served as manager of dealer services since 2012. Herdegen has more than 10 years of experience in the auction business and has served in various leadership roles at Manheim and within the industry.
To celebrate the opening of its new location on Aug. 7, Go Auto Exchange will offer dealers 300 units for sale, early registration to save time and a “Money Machine,” where dealers will have an opportunity to grab money that can be used toward sale-day fees.
Located on 25 acres, Go Auto Exchange Orlando will offer three auction lanes and will host weekly afternoon sales on Thursdays at 4 p.m.
More Dealer Ops

How to Avoid Phone Scams | Dealer Debrief 09/10/2026
Are you taking the necessary steps to protect your dealership and customer data from phone-based scams? This week's Dealer Debrief breaks down how!
Read More →
Dealer Debrief: August Auto Sales
Gas-powered engines still dominate the U.S. vehicle market, but hybrids are gaining ground as consumers look for ways to cut their gas costs.
Read More →
Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →