BOCA RATON, Fla. — Gubagoo announced this week that its dealer solutions are now fully integrated with Facebook Messenger, allowing Facebook users to chat with dealerships just like they would with friends, according to the company.

“Today, consumers spend an average of 50 minutes a day using Facebook platforms, including Facebook messenger …” said Brad Title, CEO of Gubagoo Inc. “At Gubagoo, we are relentlessly focused on helping auto dealers connect and engage more effectively, in real-time, with their customers, and Facebook Messenger is, increasingly, where consumers are making their connections. With this new integration, customers can chat with dealerships like they chat with their friends, and better engagement equals better customer service equals increased sales conversion.”

According to the company, dealers using Gubagoo solutions will now be able to send inventory, push video, publish offers, book service appointments and take calls through Facebook Messenger.

And because of the interaction between Facebook Messenger and Gubagoo’s mobile app, dealerships will have real-time access to conversations taking place between customers and Gubagoo chat operators.