Impala Most Cross-Shopped Vehicle in 2016
Jumpstart named the Chevrolet Impala the most cross-shopped mass-market vehicle across its portfolio of sites in 2016.


The Chevrolet Impala leads Jumpstart’s 2016 list of most cross-shopped nonluxury vehicles across the company’s portfolio of websites. Photo courtesy General Motors Co. LLC
SAN FRANCISCO — Jumpstart Automotive Media announced the Chevrolet Impala was the most cross-shopped nonluxury vehicle in 2016. The Impala topped the list by drawing the most interest from car buyers who also researched other vehicles.
“Chevrolet Impala’s size lends itself well to consumers who are deciding between midsize or large sedans as well as those who are considering moving into an SUV or CUV from a large sedan,” said Libby Murad-Patel, Jumpstart’s vice president of strategic insights and analytics.
“This, of course, means it could lose consumer interest to other segments, but also puts it in a unique position to gain new customers,” Murad-Patel added. “And the higher shopper interest we’re seeing across our sites could lead to potential sales growth in 2017.”
Jumpstart’s analysts found that car buyers who researched the Impala also looked into an average of 9.6 other vehicles, beating the average for all nonluxury vehicles by 54%. Only those researching the Cadillac Escalade (11.2), Audi A3 (10.9), BMW X1 (10.3) and Porsche Boxster (10.3) viewed more models, based on a minimum threshold of 500,000 shoppers.
Originally posted on F&I and Showroom
More Dealer Ops

Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
