Jumpstart: Mustang Most-Viewed Vehicle of 2017
The Ford Mustang drew more interest from car buyers than any other vehicle for the fourth consecutive year, according to the latest report from Jumpstart Automotive Media.


Jumpstart Automotive Media analysts say the Ford Mustang registered the most dealer website page views for the fourth consecutive year in 2017. Photo courtesy Ford Motor Co.
SAN FRANCISCO — Media, insights and marketing solutions provider Jumpstart Automotive Media named the Ford Mustang the most-viewed vehicle of 2017. The Mustang has held the top spot since 2014, but as an outlier: Jumpstart’s analysts found Americans’ love for trucks, SUVs and crossovers remained on full display during 2017.
The Ford F-150 saw 33% growth year-over-year, ranked second for three of the past four years, and was the only truck in the top 10. (The Chevrolet Silverado ranked 11th and RAM 1500 fell out of the top 25.) Trucks, SUVs and crossovers held 60% of the top 20 most-viewed vehicles across Jumpstart during all of 2017. The percentage of SUVs/CUVs in the top 10 has increased 50% since 2014.
In addition to the Mustang and F-150, the Honda Accord and CR-V, Jeep Wrangler, Chevy Corvette, Honda Civic, Chevy Camaro, Jeep Grand Cherokee and Toyota Camry also made the top 10. The Camry, which debuted a major redesign in 2017, saw a 62% lift in share of interest (the second-highest growth among top 100 vehicles) and jumped 20 spots to rank 10th.
The redesigned 2018 Honda Accord, which recently took home “North American Car of the Year” honors, saw a 37% lift in shopper interest, moving it up seven spots to rank third.
“It’s well documented that since the recession American auto shoppers have once again been enamored with trucks, SUVs and CUVs,” said Colin Thomas, senior analyst, strategic insights for Jumpstart. “2017 was no different, and, in fact, shows that this love affair continues to grow. However, newly redesigned sedans such as the Toyota Camry and Accord illustrated that there remains a healthy appetite for cars with improved styling, performance and technology.”
These vehicle trends, along with dozens of other notable highlights and automotive shopper analysis will be included in Jumpstart’s eighth annual Insights Book, scheduled for release in March. To study trends from past Insights reports, click here.
Originally posted on F&I and Showroom
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
