WAYNE, Pa. — MaximTrak Technology’s F&I Suite was recognized by CIO Review magazine for changing the way consumers buy cars from auto retailers.
“By injecting innovative F&I technologies and processes into the vehicle delivery process, MaximTrak and its software help auto dealerships deliver a better buying experience for their customers and enhance their profitability and professionalism,” the enterprise solutions publication reported in a special CIO Automotive edition, recently released.
CIO Review, according to its web masthead, “is a technology magazine that talks about the enterprise solutions that can redefine the business goals of enterprises tomorrow. … and a neutral source for technology decision makers.”
MaximTrak F&I technologies are used by both automotive and powersports retailers. “We create ingenious solutions for the automobile industry that are 24 months ahead of the competition,” Jim Maxim, Jr., president of MaximTrak Technologies, told CIO Review.
The enterprise solutions publication alsonoted that dealers using MaximTrak “reported new-car Vehicle Service Contract (VSC) penetration lifts up at 32% and used-car VSC lifts to 33%. They also saw boosts in new-car Per Vehicle Retailed (PVR) and used-car PVR, all these lifts the result of using F&I menu software…and for Harley Davidson Financial Services (HDFS) and its private labeled solution called MenuLink MaximTrak helped boost F&I revenues for both HDFS and its dealers, with average dealer increases of over $350 per bike.”
