NORCROSS, Ga. — MOTOR TREAD Certified Vehicles, a certified pre-owned program for a franchised dealer’s “other makes and model” vehicles, announced Wednesday that Bob Wade Autoworld has become the exclusive MOTOR TREND Certified Dealer in Harrisonburg, Va. 

MOTOR TREND Certified Dealers are carefully selected and appointed based on their focus on quality and a positive customer experience, officials said. They must have a history of excellent customer reviews and outstanding service. MOTOR TREND Certification allows Bob Wade to offer MOTOR TREND Certified Pre-Owned vehicles and MOTOR TREND Certified Service from its service department, on an exclusive basis in its designated territory.

Over the last 30 years, Bob Wade Autoworld has become a trusted car dealership in the Harrisonburg area. Being designated as the MOTOR TREND Certified Dealership was an easy decision for the MOTOR TREND selection committee.

“We are ecstatic to add Bob Wade Autoworld to the MOTOR TREND Certified Vehicles program,” said Eric Prins, national business development manager, MOTOR TREND Certified Vehicles. “Bob Wade provides unmatched service to the Shenandoah Valley community. Dealerships that focus on quality and the customer experience exemplify the spirit of the MOTOR TREND Certification program. Now, with MOTOR TREND Certified vehicles on its lot, and a MOTOR TREND Certified Service Department, Bob Wade can continue to deliver an even better way for customers to buy unparalleled quality in a pre-owned vehicle.”

Consumer demand for certified pre-owned vehicles has continued to rise sharply since 2009, and climbed more than 27% year-over-year for 2014. As a MOTOR TREND Certified Dealer, Bob Wade Autoworld will be able to not only certify the Ford vehicles on its pre-owned lot, but also benefit from strong consumer demand for certified vehicles by offering MOTOR TREND Certification on all of its other makes and models on the lot.

“We pride ourselves in offering our customers the value and confidence they deserve when evaluating both new and used vehicles,” said John Wade, owner and operator of Bob Wade Autoworld. “This partnership with MOTOR TREND allows us to provide them with unparalleled peace-of-mind when purchasing a used vehicle of any make and model.”

Bob Wade Autoworld began offering MOTOR TREND Certified vehicles Friday, Feb. 6, with a special program launch celebration for the community.