Additional Monthly Service Profit in Down Market
Mobile Productivity, Inc., (MPi) ( http://mpifix.com/) a leading provider of profitability tools for auto dealer service departments, today announced a milestone for its World Class Inspection™ (WCI) Program. For the month of December ’09, dealers using the WCI Program inspected over 377,000 vehicles, generating an additional $45 million in customer parts and labor up sells. This figure has doubled in the last 18 months, up from $20 million dollars in August of ’09, proving the success of the program in service departments nationwide.
“With declining vehicle sales, many auto dealers are struggling for profitability. What was once considered the “backend” of their business, the service repair shop, is now considered to be the “backbone” of the turn around necessary to keep many dealers in business,” said Les Silver, MPi Chairman and CEO. “We are excited to see such strong results from the WCI program. Our dealers report an average up sell per inspection of $120.”?
The World Class Inspection Program, launched in Jan of '07, offers real live process measurement for vehicle service departments and provides service departments with the tools and processes needed to measure, manage and coach desired results. It includes Implementation/Training, Hardware, a Measurement System,
Software Tools and Field Support.
“In 2009, we broke all kinds of records for retail customer pay business at our stores,” says Steve Jellen, http://www.flemington.com/" Flemington (N.J.) Car and Truck Country fixed operations director, noting a $1.1 million gain in customer pay work for the year (a 5 percent gain for the group). We increased our volume of pay for repair orders (ROs). We increased our overall number of ROs and traffic volume.”
“With nearly two years of an economic recession, I wonder where we’d be without the MPi program,” Jellen says. “You can’t measure what it would have looked like.”
Dealerships use MPi’s customized electronic dealership generating solution,
EDGE™, to conduct the inspections. EDGE is a propriety software solution that delivers a World Class inspection Process for the service advisor and technician. The inspection results in a professional one-of-a-kind inspection report for the customer to take away. It details what was performed and the results of the inspection with a price estimate in an easy- to-read document called the Know Your Vehicle Report™. The report is successful in returning customers for declined service. In December alone over 39,000 customers returned to WCI dealerships within 30-days of receiving the report; 8.5 percent of the Repair Order traffic at those dealerships.
EDGE integrates with most dealership management systems (DMS) to easily pull the vehicle RO information into EDGE in order to quickly and precisely conduct vehicle
inspections based on the OEM recommendations and dealership offerings. The system operates in the service department from an installed network server that transmits the EDGE information to the service advisors and technicians on their local computers. EDGE replaces an archaic, somewhat unprofessional paper process with a
sophisticated electronic system.
World Class Inspection program pricing is based on dealership size and number of users. A dealership can receive a no-cost price quote and business case by contacting MPi. For more information call: 1-800-997-1674 X 6 or visit: HYPERLINK "http://www.mpifix.com" www.mpifix.com or visit booth 1052 at the 2010 NADA Convention & Exposition in Orlando, FL, February 12-15, 2010.
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02/12/10
