ST. PETERSBURG, FL - National automotive advertising agency BIGgross, Inc. was named by Tampa Bay’s leading business publication as a finalist for the prestigious 2006 Business of the Year Awards.
BIGgross, which provides high impact automotive advertising and marketing campaigns to over 200 franchised dealers nationwide, was selected from over 130 entries and received its award on December 7th during a black-tie gala, hosted by the Tampa Bay Business Journal.
The Business of the Year Awards recognize the accomplishments of local businesses based on corporate revenue growth, client acquisition growth, major achievements, charitable contributions, customer satisfaction, and commitment to employees.
“We’re very proud to receive this award. It is a reflection of our dedicated employees, our loyal customers, and it really validates our abilities to provide exceptional products and services to our dealers,” said Sean Marra, BIGgross CEO.
During 2006, BIGgross increased automotive advertising revenue by 64% and doubled workspace into newly expanded headquarters. BIGgross continued to develop dealer management services and groundbreaking automotive advertising campaigns for franchised dealers nationwide, including new automotive advertising campaigns for national EZ Pay Elite™, an innovative finance-assistance service, developed by Mac Baren Financial, which allows businesses to increase unit sales of new vehicles and lower customer payments.
As part of its ongoing service work, BIGgross continued to develop advertising and public relations campaigns for the city of Largo, the Largo Cultural Center, the Greater Largo Library Foundation and Family Resources, Inc., with contributions valued at more than $25,000.
“We’re thrilled to receive this distinction. This award really speaks volumes about the quality of our team. I’m confident that we have the most talented and motivated people in the automotive advertising industry and the fact that we value them is verified by our turnover rate which has been less than five percent for the past three years,” remarked President Eric Gerard.
National Automotive Advertising Agency BIGgross Honored As Business Of The Year Finalist
National automotive advertising agency BIGgross, Inc. was named by Tampa Bay’s leading business publication as a finalist for the prestigious 2006 Business of the Year Awards.
More Dealer Ops

Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →
How to Build a High-Performance Sales and F&I Team
Performance and profits start with people chosen and led the right way.
Read More →
Buy-Sells Up in Q2
Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.
Read More →
Webinar Gives Driving Directions for Vehicle Security
Free on-demand session shares solutions for securing vehicle storage and parking facilities.
Read More →
Own Your Missteps
We all mess up from time to time, but it’s how we address the mistakes that really matters.
Read More →
Top Questions From Dealers Reflect State of Industry
EFG Cos. says challenging times demand sound counsel during second half of 2025.
Read More →
TSD Mobility, Canopy Connect Partner to Ease Insurance Verification
The new integration is intended to bring streamlined functionality to rental agents and dealerships.
Read More →
DOWC Powers the Future of F&I for NESNA
Company is providing a fully integrated F&I administration model to Nissan Extended Services North America’s dealer network.
Read More →