CLIFTON PARK, N.Y. — Software firm OptionSoft Technologies Inc. today announced data integration with CDK Global Recreation, which specializes in dealer management software for the powersports, RV, and marine dealers.

The integration allows dealers on the Lightspeed dealership management system (DMS) to search and pull sales, F&I, inventory, and customer data. By adding CDK Global Recreation to its list of integrations, OptionSoft now allows dealers the ability to work deals electronically.

“Integration with CDK Global Recreation allows OptionSoft to become more responsive to our clients with more efficiency. Our dealers will benefit through updated data, increased speeds, and advanced up-to-date reporting,” said Ken Tomaro, president of OptionSoft Technologies. “Powersport dealers can now use our sales desking tool, CRM and menu, all of which are fully compliant, cost effective and proven revenue generators.”

OptionSoft offers a fully integrated menu, a sales desking tool for structuring deals, and a CRM system that can offer a full plate of reports, marketing and other information to manage dealer profitability. These software products can be packaged as one or added separately.