Rick Case Appointed First South Fla. Alfa Romeo Dealer
To celebrate the unveiling of the new store, the group will donate the first 2015 Alfa Romeo 4C to live auction, with 100% of the bid price over MSRP being donated to charity.
WESTON, Fla.— Rick Case Automotive Group has added Alfa Romeo to the group’s growing repertoire of brands, which include Volkswagen, Acura, Audi, Hyundai, Mazda, Kia and Honda Cars & Cycles.
To celebrate the unveiling of the new store, which will take place in August, the group will donate the first 2015 Alfa Romeo 4C to live auction, with 100% of the bid amount over MSRP being donated to the winning bidder’s charity of choice.
“Alfa Romeo has long been recognized as an enthusiast brand name in the automobile world and is now reemerging as a major supercar contender in the U.S. market,” said Rick Case of the Rick Case Automotive Group. “We are thrilled to be at the forefront of this reemerging brand that is the hottest new car to hit the United States automotive market in years.”
Alfa Romeo, owned by FIAT Chrysler Automobiles, is an Italian-American automobile company that dates back to 1899. FIAT Chrysler Automobiles is made up of 13 companies, including FIAT, Chrysler, Dodge, Jeep, Ram, Alfa Romeo, Ferrari, Maserati, Abarth, Lancia, Iveco trucks, Case and New Holland tractors and heavy equipment.
Originally posted on F&I and Showroom
More Dealer Ops
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →