Tesla Cybertruck Rolls Off the Line
Its first pickup looks like nothing else on the road.
The EV maker says the truck’s exterior is “nearly impenetrable,” with 'Tesla armor glass.'
IMAGE: Pexels/Pixabay
U.S. electric-vehicle market leader Tesla produced its first pickup, two years behind schedule.
The domestic EV market leader said in 2021, two years after it announced the coming model, that supply chain slowdowns would slow production on the truck, along with other Tesla vehicles.
The electric truck has been a big seller for EV startups and legacy automakers alike. Ford’s F-150 Lightning powered its 26% surge in second-quarter truck sales. The others look like conventional trucks, while the Cybertruck, with its stainless-steel body – Tesla calls it an exoskeleton – has a futuristic look like a vehicle out of 1960s cartoon “The Jetsons.”
“Better utility than a truck with more performance than a sports car,” Tesla says on its website.
The EV maker says the truck’s exterior is “nearly impenetrable,” with “Tesla armor glass,” as though riders will require such protection for James Bond-style missions.
DIG DEEPER: Tesla Cord Standardization Signals End of Rival's
More Dealer Ops
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →