Top F&I Trainers Headed to F&I Think Tank
Celebrated F&I trainers Luis Garcia, Gerry Gould and Rick McCormick will join forces at F&I Think Tank to lead Shark Tank, a 20 Group-like session that will allow attendees to get answers to troublesome customer objections, deal situations and departmental issues.

TAMPA, Fla. — Organizers of F&I Think Tank, the F&I manager-geared event preceding Dealer Summit 2016 in May, confirmed this week that three of the industry’s top F&I trainers will be on hand to lead Shark Tank, a 20 Group-like session that will allow attendees to get answers to troublesome customer objections, deal situations and departmental issues.
Shark Tank is scheduled for Tuesday, May 3, at 1:35 p.m. inside the Sheraton Tampa Riverwalk Hotel. It is one of four open forum-type sessions slated for F&I Think Tank, a one-day event created in partnership with Ethical F&I and Managers — a more than 5,000-member Facebook group created by F&I and Showroom’s “Mad” Marv Eleazer.
“When Marv and I put together the F&I Think Tank agenda, our goal was to recreate the information exchange that takes place daily in his EFI group. Shark Tank is one of those sessions,” said Gregory Arroyo, editorial director for F&I and Showroom and Auto Dealer Today magazines. “Attendees will be able to test the objection-handling skills of our three top trainers, get advice on difficult job-related issues, and gain insights on what it takes to be a top producer.”
The session will be moderated by Bob Harkins, vice president and director of training for American Guardian Warranty Services. He has also served as master of ceremonies for a number of industry events, including F&I and Showroom’s annual Industry Summit.
Panelists include Luis Garcia, owner of income development firm Avid Insurance, Gerry Gould, who heads up United Development Systems’ award-winning training division as director of training, and Rick McCormick, national account development manager for Reahard & Associates.

Garcia began his automotive industry career at AutoNation, where he advanced from sales to F&I and sales manager before transitioning to his second career as a nationally recognized trainer and consultant. Before becoming a majority shareholder of Avid Insurance in 2012, he served as Safe-Guard Products International’s first director of training and development.

Gould, a regular contributor to F&I and Showroom and host of the magazine’s weekly F&I Tip of the Week video series, is a 30-year industry veteran with experience in sales, F&I and dealer development. He enjoyed a 15-year career in front-end management before beginning his career as a trainer and nationally recognized F&I management expert.

McCormick —an ordained minister with more than 25 years of sales experience, including six in the retail automotive business — is an in-demand trainer, speaker and author. He’s penned articles for F&I and Showroom, Auto Dealer Today and Agent Entrepreneur magazines, and is a regular presenter at Agent Summit and Industry Summit.
“These three individuals were voted ‘Best in Class’ speakers by attendees of Industry Summit,” Arroyo noted. “So we’re going to have the who’s who of F&I training tackling attendee questions and offering their take on a host of hot-button issues facing the F&I office. I expect this to be a lively discussion.”
Attendees of Dealer Summit are welcome to attend F&I Think Tank for no additional charge. Register by April 1 to save $100 off the purchase price of a full conference pass. For more, visit www.dealer-summit.com.
Originally posted on F&I and Showroom
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
