CARMEL, Ind. — TradeRev, which provides a live vehicle-appraisal and auctioning app, announced the appointment of new regional directors. Taking over the South Central region is Tory Swedlund, while Will Farmer was named director of the Southeast region.

Swedlund will be driving the expansion of TradeRev’s presence in Texas, Kansas, Missouri, Oklahoma, Arkansas, Mississippi and Louisiana,  Farmer takes over a region where the firm has forged strong relationships with major dealer groups like Pohanka Automotive Group.

“It’s great to witness TradeRev’s rapid growth take place here in the U.S., and we couldn’t be more excited to welcome Tory and Will to the determined and energized TradeRev U.S. team,” said Keith Crerar, executive vice president of TradeRev. “They both have the experience, leadership, knowledge, and progressive capability that will be a true advantage to leading these regions.” 

Prior to TradeRev, Swedlund served as the franchise executive sales manager at Dealer Socket-Inventory Plus. Farmer joined the company after the recent sale of his privately owned property auction company, according to the announcement.