ORLANDO, Fla. — US Equity Advantage (USEA) has expanded its dealer services team to include business development specialists.

This new position works directly with F&I managers at the company’s dealership partners to help increase production by offering training, development and support. It represents an additional level of service along with USEA’s existing regional account managers and in-house dealer services team that provides operational support.   

“The role of USEA’s new business development specialist is to work hand-in-hand with F&I managers to build lasting value-added dealer partner relationships,” said USEA CEO Robert Steenbergh. “The support this position provides ranges from training on the enrollment process, partner portal functionality and more to coordinating automated production reporting and administering the biweekly certification exam that F&I professionals must complete in order to offer USEA’s products to their customers.”

Joining USEA as business development specialists are Jeannette Bouck and Mark Wrona. Bouck is a 30-year veteran of the automotive industry. Her career includes dealership accounting and F&I department management and business development for a dealer/OEM/supplier business consulting firm.

Wrona has more than a decade of automotive retail experience. His career includes store manager positions with Goodyear Tire Center and Firestone where he was recognized as a top grossing and producing manager, and assistant service manager at AutoNation Toyota.