Dealers rated only two lead providers high enough to win awards in the Used Vehicle Internet Lead category this year.
by Staff
May 19, 2011
1 min to read
Used Vehicle Internet Lead Provider
Dealers rated only two lead providers high enough to win awards in the Used Vehicle Internet Lead category this year. You may recognize the Diamond Award winner – Cars.com with a score of 101.8 – for two reasons. The company also captured a Diamond Award for New Vehicle Internet Lead Provider this year, and it’s been an award-winner in the Used Vehicle Internet Lead category six times now. “In a year that has held several challenges for dealers, we’ve really made an effort to increase the quality of our new and used car leads to help them succeed. We’re thrilled to have helped our dealers move cars off their lot and put money in their pockets,” said Mitch Golub, president of Cars.com.
The only company to score above average in the Dealers’ Choice Awards every year in the Used Vehicle Internet Lead category is also this year’s Platinum Award winner—AutoTrader.com. This year marks the company’s sixth Dealers’ Choice Award in this category, and it placed fourth in the 2008 awards. In fact, AutoTrader.com is the only lead provider across all three lead categories (new, used and special finance) to garner a mention in the same category for seven straight years.
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
