Lee, Mass. – @utoRevenue, the industry leader in retention marketing for auto dealers nationwide and a division of Dominion Dealer Solutions, today announced its plans to release an all-new reputation management suite of services for auto dealers at NADA 2011.

The 360-degree reputation management solution provides dealers with an innovative approach to tracking, managing, and influencing their online reputation.  Going beyond the traditional solicitation techniques employed by most in the industry, customers engage at key points in the retention cycle, when positive experiences are most likely to be captured and negative experiences can be quickly addressed. 

“From the beginning, we ventured outside the box and took a different approach to reputation management,” noted Michael Sos, product manager at @utoRevenue.  “Unlike so many who focus on SEO content creation or simply creating a place to collect reviews, this reputation management solution is about connecting with customers at the right time in the lifecycle and influencing the response”. 

Brice Englert, general manager at @utoRevenue added, “The new online environment is providing a small number of customers with unprecedented access to share their experience with a large population of potential customers. It is imperative that car dealerships embrace a proactive approach to not only tracking but influencing what is being shared about their stores online.”

This is the latest communication channel to be added to @utoRevenue’s extensive arsenal of managed marketing services.  It further increases the quantifiable results generated by sending the right message to the right customer through the right channel at the right time.

About @utoRevenue
@utoRevenue (www.autorevenue.com), a division of Dominion Enterprises, is based in Lee, MA.  As a first-mover in permission-based email marketing solutions for retail auto dealerships, @utoRevenue has evolved to offer a complete line of marketing services including email, email collection, online appointment scheduling, direct mail, retention and reputation management, voice messaging, and e-newsletters.  

About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life.  Dominion Dealer Solutions products include: lead generation through IFMG; customer relationship management tools through AVV, Autobase, and @utoRevenue; websites through Dealerskins and XIGroup; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software.  These businesses serve more than 60 percent of auto dealers nationwide.  Learn more at http://www.DominionDealerSolutions.com.  Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries.  Please see http://www.DominionEnterprises.com.

01/26/11