VinSolutions Undergoes Leadership Changes
Lori Wittman was promoted to vice president and general manager of the company, while Sean Stapleton assumed an expanded role as vice president of sales and marketing.

OVERLAND PARK, Kan. — Cox Automotive has announced two key leadership changes at VinSolutions, effective immediately. Lori Wittman has been promoted to vice president and general manager of the company, and Sean Stapleton has assumed an expanded role as vice president, sales and marketing.
These changes will further enable VinSolutions to deliver on its commitment to make every connection count between shoppers and dealers, officials said.
Before joining VinSolutions in 2013 as the vice president of operations, Wittman served as the vice president and general manager of Rockwell Transportation in Philadelphia. In that role, she was responsible for all aspects of that business, including sales, staffing, pricing, operational processes, and overall financial performance.
In her new role, Wittman will be responsible for all aspects of VinSolutions’ business and will become part of the software division executive leadership team, where she will help drive collaboration and growth across Cox Automotive.
“Lori is a strong leader with a proven record of success in multiple industries, and her previous experience in operations and technology roles positions her well to drive additional value for our VinSolutions dealers,” said Keith Jezek, software division president at Cox Automotive. “I am excited about the experience Lori has brought to VinSolutions, and I am certain her ongoing commitment to customers and employees will enable her to lead our business forward.”
Along with Wittman’s appointment to the general manager position, Sean Stapleton has assumed an expanded role at VinSolutions. He now serves as vice president of sales and marketing.

“Sean has had tremendous success growing the VinSolutions business and building strong relationships with our dealer customers,” Jezek continued. “Adding responsibility for marketing is a natural extension, giving him the opportunity to translate insights from the marketplace into marketing campaigns that will truly resonate with potential customers.”
An automotive software industry veteran, Stapleton has led the VinSolutions sales team since 2009. Before joining VinSolutions, he co-founded two automotive software companies, IMS (which was later acquired by Who’s Calling) and Visible Customer.
Brian Skutta, who served as vice president and general manager of VinSolutions since 2012, stepped down to pursue another opportunity.
“Brian laid a solid foundation for taking the business to the next level,” Jezek said. “We appreciate his contributions and wish him well.”
Originally posted on F&I and Showroom
More Dealer Ops

Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
What Market Timing Mistakes Mean for Your Reinsurance Program
When volatility hits, dealer-owned reinsurance programs face a familiar temptation: pull back and wait for calmer waters. New data from BOK Financial shows why that instinct can quietly cost you years of surplus growth.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
