WSJ: GM to End Cadillac Subscription Program
A Wall Street Journal report could signal the end of The Book by Cadillac, a subscription plan currently available to drivers in three major U.S. cities.

The high-performance ATS-V is one of six models offered under “The Book by Cadillac,” a subscription plan The Wall Street Journal reports will end Dec. 1. General Motors says the cancelation is actually a hiatus.
Photo courtesy General Motors Co.
NEW YORK — Sources told The Wall Street Journal that General Motors plans to cancel “The Book,” an $1,800/month Cadillac subscription plan available in New York City since early 2017. The program, which allows members to switch among six Cadillac models up to 18 times per year and includes insurance and maintenance, would later expand to Los Angeles and Dallas.
The news was triggered by a source who claimed to have reviewed a letter prepared for New York subscribers that will announce Dec. 1 as the program’s end date and include a special offer to lease or buy a new Cadillac. The source pinned the blame on unexpectedly high costs for the factory, which is said to be searching for ways to cut costs as U.S. new-vehicle sales plateau.
In statements made to WSJ and other outlets, Cadillac representatives denied The Book has been permanently canceled.
“Cadillac will temporarily pause the Book by Cadillac program,” a GM spokesperson told Motor Authority. “Book by Cadillac launched as a pilot program, providing the brand with valuable insights and contributing to Cadillac’s ongoing commitment in identifying new and innovative luxury experiences for their customers. The brand will use these insights to make adjustments to Book by Cadillac strategy moving forward.”
More Dealer Ops

Dealership Profits Decline
While new and used retail sales stagnated, dealerships have been particularly supported by fixed operations and finance-and-insurance profits, according to a new report.
Read More →
Dealer Debrief: Defection Data & EV Updates
In this week's debrief, host Lauren Lawrence discusses how to use defection data to your advantage and the latest on EV sales and charging infrastructure.
Read More →
How Defection Data is Bridging the Dealership Conversion Gap
Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
Read More →
Dealer Debrief: Where are you losing customers?
In this week's debrief, host Lauren Lawrence discusses the hidden leaks in dealerships where you might be losing customers without even realizing it.
Read More →
Dealer Debrief: Improving Your Inventory Management
In this week's debrief, host Lauren Lawrence covers a new survey that shows what service technicians really want and two launches that could help improve your inventory and vehicle life cycle management.
Read More →
Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
