SCHAUMBURG, Ill. — Zurich North America will showcase at this week’s NADA Show 2018 its F&I Online Consumer Education Program, a co-branded F&I landing page featuring product videos and interactive brochures dealers can offer directly on their websites.

The global insurance company and F&I product provider recently introduced its new offering to its dealers following a 2017 pilot. To date, more than 150 dealers have enrolled, according to officials. The program provides a simple and effective way for car buyers to learn about vehicle protection products as they progress through their decisionmaking process.

“The internet is a part of the shopping experience for more and more car buyers and that includes researching auto protection options in advance of purchasing a new vehicle,” said Vince Santivasi, head of direct markets for Zurich North America. “This year, we take that experience to the next level, giving auto dealers the ability to provide their customers with the right information at the right time to make an informed decision.”

At booth No. 3421C inside the Las Vegas Convention Center, visitors will have the opportunity to talk with the Zurich team and see the program’s features. They include 11 animated videos and interactive brochures for car buyers. Benefits for dealers include dealer branding with dealership logo and address and contact info, lead generation, and the ability to measure customer engagement.

In 2014, Zurich dipped its toes into digital retailing space with the introduction of its illuminate iPad application, which changed the F&I point-of-sale experience for consumers. Zurich has enhanced illuminate in recent years and continues to offer point-of-sale F&I information with great functionality and smooth navigation, including product videos and additional term and coverage options as well as the ability to capture customer signatures and save or print transaction records from iPads inside the dealership.

Zurich traces its roots in the U.S. automotive industry back to 1922, with the founding of Universal Underwriters. Today Zurich provides commercial insurance, F&I products and services, consultative training services, Streamlined Selling System illuminate, income development technology, compliance resources and reinsurance programs to the automotive retail industry.