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Dealer.com’s Andy MacLeay sorts through the latest developments and explains the importance of measuring intent and connecting car buyers with dealers — and their vehicles.
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Dealer software provider Reynolds and Reynolds and Bryan Honda have partnered to convert the Fayetteville, N.C., store into the world’s first “Vision” dealership. The project centers on a new solution that will capture each new customer and track their needs and any actions taken at the dealership.
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Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.
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Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.
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Digital marketing expert offers six surefire ways to boost leads from the videos you post online.
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Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.
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An eBay exec shares two key pointers for dealers who are new to digital automotive marketplaces.
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Flick Fusion Video Marketing today announced the integration of its Timeline Marketing tool with the suite of website conversion tools developed by marketing software provider Automark Solutions.
Read More →Viral marketing firm Vboost opened 2016 by moving into its new offices in Santa Ana, Calif. The move follows the addition of several new features to its viral marketing program for auto dealers.
Read More →Organizers of Dealer Summit announced that registration is now open for the event, which is scheduled for May 3–5, 2016, at the Sheraton Tampa Riverwalk Hotel.
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