auto dealer in black and red logo
MenuMENU
SearchSEARCH
Enter keywords to search across all content
Articlesby Todd SwickardAugust 31, 2006

Search Engine Marketing: What's Next

Todd Swickard - ...it may be a new way for effectively cutting some of the advertising and adding accountability to the sales floor...

Read More →
Articlesby Todd SwickardAugust 31, 2006

Are You Ready? Search Engine marketing

Todd Swickard - Make sure that you can find anything that you need at your dealership in less than three clicks from the home page...

Read More →
Articlesby Chip PerryAugust 31, 2006

Merchandising Your Way To Success On The Internet

Chip Perry - The Internet leads more shoppers to the vehicle they purchase than all newspaper classified ads and classified magazine ads combined...

Read More →
Ad Loading...
Articlesby Todd SwickardAugust 31, 2006

Six Reasons to Buy Internet Marketing in 2006

Todd Swickard - I basically got the same responses that I used to get when selling online classifieds: “This is a fad."

Read More →
Articlesby Jennifer RinconAugust 31, 2006

Training in the dealership: Spotlight on NADA Resources

Jennifer Rincon - What does NADA have to offer? “We’ve used NADA for everything,” says Neal Slaten, president of Tipton Ford, Inc. of Nacogdoches, Texas, “from buying their videos for ...

Read More →
Articlesby Sandi JeromeAugust 31, 2006

Technology And The Safeguards Rule

Sandi Jerome - There are four things that you must do regarding technology to protect your dealership against a violation of the safeguards rule

Read More →
Ad Loading...
Articlesby Jennifer RinconAugust 31, 2006

CRM Success: West Herr Nissan

West Herr Auto Group began over 50 years selling Ford vehicles in Hamburg, N.Y. Building on the success of their original 1950 Ford dealership, They have become the largest automotive group in New York, selling 21 brands of vehicles and employing over 1,100 people. With that much activity, they must know something about Customer Relationship Management (CRM).

Read More →
Articlesby Dean EvansAugust 31, 2006

Fasten Your Seatbelts Search Engine Marketing Drives More Efficient Sales Process

Dean Evans - Dealers can reach a growing Internet audience, and target their ideal set of prospects, in a way that is impossible with traditional media...

Read More →
Articlesby Rex A CollinsAugust 31, 2006

Many Dealers Remain Confused About Taxability of Demonstrators

Rex Collins - If the employee provided the use of a demonstrator automobile is not a full-time salesperson, the full exclusion...

Read More →
Ad Loading...
Articlesby Becky ChernekAugust 31, 2006

Building Trust Using Menus Credibility And Profitability In F&I

Becky Chernek - Continuously review the menu to ensure that only the most important and beneficial products are made available ...

Read More →