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Mobile now accounts for more than 22% of all U.S. digital ad spending, up from 3% in 2010.
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Dealertrack Technologies reports that an agreement is in place for the technology company to acquire Dealer.com. Dealertrack will retain the Dealer.com name and is expected to appoint CEO Rick Gibbs as executive vice president and group president of its digital marketing solution team.
Read More →In a webinar titled, “The Seven Digital Sins of Attribution,” Cars.com offered a guide to the most common metrics mistakes and how dealers can correct the misconceptions.
Read More →Auburn (Wash.) Volkswagen's Matthew Welch is fiercely loyal to his customers, his staff and the VW brand. He's also a tireless advocate of diesel powerplants.
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Expert Greg Wells identifies five common obstacles to success and explains how to knock them down.
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Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
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George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
Read More →Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.
Read More →Ali Amirrezvani uses the magazine's 100th issue to reflect on the last decade of digital marketing in the automotive retail arena.
Read More →Author George Nenni looks at a recent major change in the world of Internet domain names.
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