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Articlesby Terran LampAugust 31, 2006

CRM in the Dealership: Is it Hype or Help?

Do you REALLY know everyone who walks through your dealership doors? What about those who never physically visit your dealership, all their hard work, searching and purchase decisions are done over the Internet? Knowing your customer is not only about calling them by name, it is understanding how you can manage ...

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Articlesby Dean EvansAugust 31, 2006

Search Engine Marketing Buyer's Guide Part 2 Level Of Expertise

Dean Evans - Part II will cover key questions to ask regarding the service provider's level of expertise with search marketing...

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Articlesby Becky ChernekAugust 31, 2006

Cash Is King Cash And Shorter Term Financing Support Profit

Becky Chernek - Vehicle manufacturers, in an attempt to sell more cars while limiting rebates, have been promoting a one-price strategy...

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Articlesby Rick BoudreauAugust 31, 2006

Management

Rick Boudreau - Management is about leadership: establishing priorities, setting goals, getting things done and making things happen.

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Articlesby Sean WolfingtonAugust 31, 2006

Sheehy.com Increases Leads Over 300 Percent in 60 Days

Sean Wolfington - Sheehy sold an additional 414 cars in one month online while decreasing their advertising costs...

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Articlesby Sean WolfingtonAugust 31, 2006

Schomp Automotive Sells 100 Extra Cars in One Month

Sean Wolfington - Respecting the customer starts with selling according to the needs of the customer and saying goodbye to high-pressure...

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Articlesby Dean EvansAugust 31, 2006

Search Engine Marketing Buyers Guide - Part 1 Choosing he Right Provider For Your Dealership

Dean Evans - A skilled provider will give you the tools you need to easily measure the success of your program...

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Articlesby Sean WolfingtonAugust 31, 2006

Herb Chambers Creates own Regional Online Buying Service

Sean Wolfington - Herb Chambers began their regional online buying service by creating an e-CRM Business plan to outline their goals...

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Articlesby Darin B. GeorgeAugust 31, 2006

What's My Car Worth (Handling Trade-Ins)

Darin George - ... the customer will still listen to you and follow you all around the dealership. Because you’re the first sales person that has told them what they have been waiting to hear. They love you ...

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Articlesby Sean WolfingtonAugust 31, 2006

Dick Hannah Targets Sub Prime to Dominate Market

Sean Wolfington - Dick Hannah in Portland, Ore., became a dominate force in Internet retailing by rethinking their marketing strategy and recognizing there is a lot of money to be made in special finance online.

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