
A category that has remained fairly constant over the past six years is Direct Mail. The group average, although it has slightly declined over the years, hasn’t varied much, and Strategic Marketing, Triple Diamond winner, has won the Diamond Award every year since the Awards began in 2005.
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Annually, the CRM Tool category is a competitive category with many players. This year, one company returned to the top three, two newcomers scored awards and two additional companies scored higher-than-average, garnering honorable mention in a category that’s only seen three above-average companies in the past couple years.
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The group average in this category saw a jump of nearly eight points over last year, and while only two providers scored above average in 2009, four providers turned in above-average showings this year —the most ever in this category.
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In the ever-changing Internet realm, dealers expect a lot from a Web provider. They regularly express their satisfaction in the Dealers’ Choice Awards for three particular providers, as evidenced by the same three companies winning awards for the past three years.
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The average score in the Special Finance Lead Provider category jumped almost 10 points, to 97 (the highest in three years). The results of the SF Lead Provider category illuminate an uptick in dealers’ satisfaction in the SF market.
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Similar to the New Vehicle Internet Lead category, the group average and individual scores were higher this year. Of course, it is reasonable to consider the possibility that dealers tend to feel more satisfied with their lead provider when they are able to get more deals bought, so the freeing-up of capital in the financing market might have positively influenced dealer sentiment toward their lead providers. Interestingly, the top three companies last year returned to their same positions this
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Overall dealer satisfaction with new vehicle leads has improved over last year; however, this category was a polarized one. The award winners’ scores were well above average, while all others seemingly fell by the wayside with below-average scores.
Read More →@utoRevenue, an industry leader in delivering cost-effective customer contact solutions to auto dealerships across the country, and a division of Dominion Dealer Solutions, is excited to announce a major milestone in consumer adoption of online service appointment scheduling.
Read More →Already the industry leader in upstream remarketing of wholesale used vehicles, SmartAuction is now providing its online capabilities to 80 independent physical auctions in the United States through SmartAuction Midstream.
Read More →Cochran, the region’s leading automotive retailer, has been selected as winner of the 9th Annual Pittsburgh Business Ethics Award (PBEA), presented by the David Berg Center for Ethics and Leadership at the University of Pittsburgh and the Society of Financial Service Professionals.
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