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NewsMarch 30, 2010

Direct Mail

A category that has remained fairly constant over the past six years is Direct Mail. The group average, although it has slightly declined over the years, hasn’t varied much, and Strategic Marketing, Triple Diamond winner, has won the Diamond Award every year since the Awards began in 2005.

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NewsMarch 30, 2010

Customer Relationship Management Tool

Annually, the CRM Tool category is a competitive category with many players. This year, one company returned to the top three, two newcomers scored awards and two additional companies scored higher-than-average, garnering honorable mention in a category that’s only seen three above-average companies in the past couple years.

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NewsMarch 30, 2010

Online Inventory Marketing Tool

The group average in this category saw a jump of nearly eight points over last year, and while only two providers scored above average in 2009, four providers turned in above-average showings this year —the most ever in this category.

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NewsMarch 30, 2010

Web Site Design Provider

In the ever-changing Internet realm, dealers expect a lot from a Web provider. They regularly express their satisfaction in the Dealers’ Choice Awards for three particular providers, as evidenced by the same three companies winning awards for the past three years.

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NewsMarch 30, 2010

Special Finance Lead Provider

The average score in the Special Finance Lead Provider category jumped almost 10 points, to 97 (the highest in three years). The results of the SF Lead Provider category illuminate an uptick in dealers’ satisfaction in the SF market.

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NewsMarch 30, 2010

Used Vehicle Internet Lead Provider

Similar to the New Vehicle Internet Lead category, the group average and individual scores were higher this year. Of course, it is reasonable to consider the possibility that dealers tend to feel more satisfied with their lead provider when they are able to get more deals bought, so the freeing-up of capital in the financing market might have positively influenced dealer sentiment toward their lead providers. Interestingly, the top three companies last year returned to their same positions this

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NewsMarch 30, 2010

New Vehicle Internet Lead Provider

Overall dealer satisfaction with new vehicle leads has improved over last year; however, this category was a polarized one. The award winners’ scores were well above average, while all others seemingly fell by the wayside with below-average scores.

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NewsMarch 30, 2010

@utoRevenue’s @utoScheduler Achieves 1000 Appointments Made in One Day

@utoRevenue, an industry leader in delivering cost-effective customer contact solutions to auto dealerships across the country, and a division of Dominion Dealer Solutions, is excited to announce a major milestone in consumer adoption of online service appointment scheduling.

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NewsMarch 25, 2010

SmartAuction is a Growing Solution for Many Physical Auction Venues

Already the industry leader in upstream remarketing of wholesale used vehicles, SmartAuction is now providing its online capabilities to 80 independent physical auctions in the United States through SmartAuction Midstream.

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NewsMarch 25, 2010

Cochran Becomes First Auto Dealer to Win Pittsburgh Business Ethics Award

Cochran, the region’s leading automotive retailer, has been selected as winner of the 9th Annual Pittsburgh Business Ethics Award (PBEA), presented by the David Berg Center for Ethics and Leadership at the University of Pittsburgh and the Society of Financial Service Professionals.

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