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May turned out to be the second highest month for incentive spending so far this year. And Cars.com doesn’t expect OEMs to take their foot off the incentive pedal anytime soon.
Read More →A recent survey commissioned by Cars.com found that more than half of car shoppers seek out reviews for a dealership’s service department before purchasing a vehicle.
Read More →A new study shows that 73% of mothers consider themselves to be the “sole decision-maker” in the vehicle-shopping process. And more than half of them still prefer to conduct negotiations in person.
Read More →Cars.com analyst predicts that new-vehicle sales in February will be up 1.1% from a year ago. He also put the industry SAAR at 15.4 million — the highest selling rate since February 2008.
Read More →The reputation-management company announced the winners of its second annual Social Media and Reputation awards, recognizing dealers and vehicle OEMs in 15 categories.
Read More →In a webinar titled, “The Seven Digital Sins of Attribution,” Cars.com offered a guide to the most common metrics mistakes and how dealers can correct the misconceptions.
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Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.
Read More →The editor bites on a pitch for an article about the future of auto retailing, a topic he's steered clear of given the emotions it tends to stir.
Read More →Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.
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