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Your CRM contains a goldmine of sold customers, however industry pros explains why these leads often go missing.
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Daryl Tabor looks at how prepaid maintenance plans and courtesy service packages are driving service retention at dealerships.
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The magazine’s from-the-trenches columnist offers a few insights on how to get the most out of your customer communications.
Read More →CRM technology has transformed the way cars are sold. Author Daryl Tabor looks at how CRM has changed over the years and incorporated emerging tools like social networking and mobile devices.
Read More →Brad Nierenberg, president of RedPeg Marketing, looks at how consumers use social media throughout their purchasing cycle and what it means for auto dealers.
Read More →While customer service is necessary to close the sale, it is even more important in building loyalty and retention. Author Brad Nierenberg offers five ideas to help dealers develop customer service that goes above and beyond consumer expectations.
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