ADT Magazine
MENU
SEARCHMENUSEARCH
The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.
Read More →
Setting up a process to handle subprime customers takes a serious commitment starts with the dealer and extends all the way through the store.
Read More →Daryl Tabor looks at how prepaid maintenance plans and courtesy service packages are driving service retention at dealerships.
Read More →Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.
Read More →
The magazine’s from-the-trenches columnist offers a few insights on how to get the most out of your customer communications.
Read More →CRM technology has transformed the way cars are sold. Author Daryl Tabor looks at how CRM has changed over the years and incorporated emerging tools like social networking and mobile devices.
Read More →Expert Don Reed, CEO of Fixed Ops Solutions, points out that the primary mission of a service advisor is to ensure that every customer is driving a safe and reliable vehicle. Reed also teaches you exactly how to accomplish your mission from building customer relationships to holding everyone accountable to the mission.
Read More →While customer service is necessary to close the sale, it is even more important in building loyalty and retention. Author Brad Nierenberg offers five ideas to help dealers develop customer service that goes above and beyond consumer expectations.
Read More →New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.
Read More →
At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.
Read More →