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Consumers not only prefer to buy from brands with social good campaigns, they expect auto manufactures to carry them out. According to a KBB survey, 64% of respondents expect automakers to carry out social good campaigns. An even larger percentage, 70%, would like to see more automakers promote social good campaigns.
Read More →Used-vehicle buyers are turning to sports cars in greater numbers thanks to low fuel prices, which are allowing them to forego fuel efficiency in favor of performance, KBB said this week.
Read More →A new study from Kelley Blue Book concludes that the growing popularity of ride- and car-sharing services does not pose an imminent threat to dealerships.
Read More →Honda led the pack with five models making the list, while Chevrolet had three.
Read More →Kelley Blue Book announced this week that Kelley Blue Book TV, its video content platform, is now available on Roku players and Roku TV models.
Read More →On the strength of SUV sales, average transaction prices for light vehicles rose slightly in October. Leading the way was Ford and its F-Series line of trucks.
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As consumer dependency on customer testimonials grows, automotive sites are exploring new ways to accommodate them.
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