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A CDK Global survey found that a large percentage of car shoppers want dealer websites to offer more of the car-buying experience online. Information from the survey also found that the majority of respondents felt more comfortable starting the car-buying process on a dealer's website as opposed to a third-party site.
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A survey that targeted both consumers and car dealers found that the majority of consumer respondents favored dealerships that adhere to federal regulations. However, survey results also reveal that the majority of dealerships polled did not offer their employees comprehensive compliance training.
Read More →Eight out of 10 shoppers are entering the dealership and leaving satisfied, according to the 2015 Channel Immersion and Perspectives study published by Foresight Research. And the remaining dissatisfied shoppers have suggestions for dealerships as to how to make the experience even better.
Read More →A new study from Kelley Blue Book concludes that the growing popularity of ride- and car-sharing services does not pose an imminent threat to dealerships.
Read More →Results of a survey conducted by FICO revealed that Millennials still seek the freedom and the convenience of owning their own car. They just don't want to finance their next purchase through a dealership.
Read More →The J.D.Power 2016 U.S. Auto Avoider Study examined the reasons consumers purchased, rejected and avoided models in the marketplace during 2015. According to the survey, vehicle reliability has become a top consideration.
Read More →On Dec. 29, the Federal Trade Commission announced plans to conduct a qualitative survey of consumers who have purchased and financed an automobile from a dealer within the last six months. If issues are revealed, the agency said it may consider enforcement initiatives or rulemaking.
Read More →Consumers are keeping their cars longer and consequently buying fewer vehicles over their lifetime. But results of a new survey from AutoAlert shows that dealers can sell more cars when they use customer data to reach out to potential buyers.
Read More →In its monthly online survey of U.S. consumers, market research and consulting firm Morpace found that 17% of car shoppers would complete a car-buying transaction from start to finish on their smartphone.
Read More →Eighty percent of the cars and trucks in the Swapalease.com auto lease marketplace are in the gray family, including white and black.
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