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Articlesby Ali AmirrezvaniJanuary 11, 2013

Focus on Optimizing Your Website for Better Conversion

Ali Amirrezvani uses the magazine's 100th issue to reflect on the last decade of digital marketing in the automotive retail arena.

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Articlesby Kimberly LongNovember 30, 2012

BDC Spells Success at Mike Anderson Chevrolet

Kimberly Long talks about the great success Mike Anderson Chevrolet has had with the perfect business development center (BDC) and customer relationship management (CRM) system. Kimberly points out the different BDC strategies that worked and how you can implement them at your dealership.

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