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Sentencing your sales staff to an afternoon in front of the TV or computer is no way to motivate them.
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The dealership consultant and magazine columnist will kick off his seminar series in Uniondale, N.Y. on April 22. The one-day, two-seminar program is designed to help showroom and Internet/BDC professionals become more influential with customers and increase their sales production.
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Expert Greg Wells identifies five common obstacles to success and explains how to knock them down.
Read More →Alan Ram of Proactive Training Solutions discusses how dealers can increase their gross profit.
Read More →Kirk Manzo, president of The Manzo Group, identifies the key to increasing product acceptance among your customers. Manzo talks about how to update your presentation of information to increase customer engagement & experience.
Read More →Brian Barfield, founder of Modern Day Selling, closes out his series on the four basic customer types by focusing on the main goal: creating the simple-minded customer.
Read More →New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.
Read More →How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.
Read More →Service expert Don Reed has observed that dealers are reluctant to push for greater sales in fixed ops. Here he looks at the cost of that reluctance.
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