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“I’ve never sold a car in my life,” Dorn says. “I’ve educated people on my product to earn their trust enough to have them know that they are getting a fair deal from me.”
Read More →“I just love helping people buy cars,” Eckert said of his position at the Chevrolet, Buick and Cadillac dealership.
Read More →Younger car buyers are an increasingly important group to reach — if you can reach them at all. Learn how Millennials are forcing dealers to rethink their sales and marketing strategies.
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