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AskPatty.com has re-launched its Certified Female Friendly Program with a new focus on marketing consultation for automotive retailers. The company has also added a dealer division.
Read More →VinSolutions has added a new feature to its VinConnect CRM solution called Target. It enables dealers to mine their customer databases to find more existing sales opportunities.
Read More →The FTC's enforcement sweep, which resulted in six new cases and $2.6 million in monetary judgements, marks the first time the agency has targeted add-on products and services.
Read More →HookLogic's AutoHook marketing solutions suite received an Automotive Website Award for Marketing Innovation from PCG Consulting.
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Reaching highline customers has its challenges, but Lexus of Massapequa’s Rose Cruz has set her sights on an even more focused market: women.
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Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.
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Use this seven-step process to reduce your advertising expenses and end-of-month stress by focusing on the things that make your dealership unique.
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Neither you nor your customers should have to choose between price and value. Marketing ace says the solution lies in an effective demonstration of the vehicle and your dealership.
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Reports of the demise of QR codes have been greatly exaggerated. Inventory expert explains how this simple technology can transform your customers’ retail experience.
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Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
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