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Sarasota Ford was the subject of a recent Facebook Business feature, which highlighted the dealership's work with Dealers United on an ad campaign that generated 30,185 video views and five vehicle sales within 30 days.
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With the approval, the separation of the two brands is expected to be completed on May 31. While the spin-off still requires regulatory approval, Cars.com shares are expected to begin trading June 1 on the New York Stock Exchange.
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Program designed to spur friendly competition among digital marketers industrywide will accept entries until May 12.
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Company officials said the announcement marks the brand’s evolution into a complete decision-making resource for in-market auto shoppers.
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Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.
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Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.
Read More →Infiniti dealers now have the opportunity to partner with automotiveMastermind, which offers predictive analytics to drive sales and customer retention.
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Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.
Read More →The digital marketing firm today announced the promotion of Napolean Rumteen to vice president of dealer relations, a new role created to increase the firm’s level of service to its dealer and OEM partners.
Read More →The executive, who founded research firm Dataium in 2009 before joining LotLinx in September, also assumes the title of chief product officer.
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