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Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
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The editor pays homage to the legendary Cal Worthington and wonders if there will ever be another pitchman like him.
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Cal Worthington, best known for his iconic TV ads that played on the most imaginative stunts to get customers to 'Go See Cal,' passed away Sunday afternoon.
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